Best practices for marketers using the experiential learning method.
Here are the main topics Marketing Courses must have in order to be certified:
A. Market Research
How to deploy a Marketing Research and a Market Segmentation
B. 4 P’s of Marketing
The Product Marketing
The Pricing Strategies
Promotion Best Practices
Distribution and the Supply Channels Management
C. Customers Behaviour
Understanding the Consumer Behavior in order to provide outputs for the sales dept.
Customer Loyalty Methods and how to develop a Loyalty Campaign
D. Online Marketing
Basic knowledge about Adwords, SEO and Social Media Marketing
The Marketing Strategies
The Marketing Plan